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Pierre Runic Announces 2019 TCR International Project

Pierre Runic’s plans for 2019 is to race full time in some of the TCR-Series. The Swedish driver, working in conjunction with Swedish outfit, who is constantly in negotiations with potential and well-known brands who like to use the TCR-Series as part of their marketing mix.

The identity of the brands he will be competing for will be released in the very near future. The program that’s in place for Runic includes seat time during some 2019 TCR based events, also to be confirmed at a later date.

Pierre Runic has mainly competed in international karting series where he has accomplished more than 140 international race starts. During the last three years, Pierre has scored many races wins as well as winning the Rotax Max Sportstil Cup in the Former Yugoslav Republic of Macedonia twice and been a member of the exclusive Intrepid Drives Program.

He has also successfully qualified in two Rotax Max Grand Finals, what is seen as the recognized official World Championship in karting.

With preparation underway to have Runic ready for the first round of the series, this will show the growth potential of this young driver in what is now regarded as one of the most competitive International Touring Car series at this time to be involved in.

For more information contact:

Niclas Johansson 

Tel: +46(0)708 53 85 35


Auto racing – a powerful marketing vehicle

A recent quote from the US Auto Club FF2000 Media Guide:

”As a marketing vehicle, auto racing is a proven winner. No sport attracts more corporate sponsorship dollars. Car racing is an exciting, glamorous and unique marketing tool”

Let’s do some business and connect our knowledge with your resources.



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Our mission is to help rightsholders unlock greater value from their audiences and brand partnerships. We do this by providing a single point of entry into our global marketing network and give you access to top brands who are looking for premium opportunities in sports and event

Race events as a marketing platform

Many of the world’s leading companies use motorsport as a platform for marketing communications. Corporate sponsorship is a well-developed marketing tool with businesses making use of team sponsorship, event sponsorship, trackside advertising, and media programming support to create brand awareness among a targeted demographic. In today’s modern time’s motorsports are more than just a sport, it’s a lifestyle. This lifestyle influences the audience’s style, clothing they wear, brands they identify with and products they buy.

The Motorsport audience is more likely to purchase products from sponsors that are directly supporting their favorite motorsport event, driver or race team. Of the estimated $3.2 billion spent on sports sponsorship last year, 25 percent was directed towards auto racing. Car racing is an exciting, glamorous, unique and marketing tool.”

Connect with more than 950 million TV viewers

Last season, worldwide TV distribution reached 190 countries across dozens of TV networks, and more than 950 million viewers around the world watch the TCR-events. The sponsor opportunity also offers a wide spread in various digital media platforms. With TCR-official TV distribution, who handles all race media production, as well as our media production we could say that we offer our sponsors a full coverage and endless opportunities for activations. Your message will reach your audience through dedicated websites, social networks, media partners in print. We got you covered!


Fastest growing global race event ever


All images and videos with permission from copyright holders and stock footage.

TCR – a success story!

Launched in 2015, the TCR International Series proved to be an innovator Touring Car competition that provides close and exciting racing while keeping the running costs under control. Each event is made up of two sprint races in which 350bhp racing cars derived from the sporting versions of the production models clash in door-to-door fights.

It’s a customer-oriented series that aims to offer significant business opportunities to teams and manufacturers in terms of supplying and management. TCR concept and regulation is adopted by 23 Series/Championship

(National, Regional, International, and Endurance)

Total races in 2017

Total events in 2017


TV Broadcasters

Total contry covered by TV

Car brand represented

Race drivers started

Different race winners

Nationalities represented

Sponsors involved

Minutes of race action on TV

Millions household TV reach



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