Pierre Runic Announces 2019 TCR International Project
Pierre Runic’s plans for 2020 is to race full time in some of the TCR-Series. The Swedish driver, working in conjunction with Swedish outfit RaceMedia.net, who is constantly in negotiations with potential and well-known brands who like to use the TCR-Series as part of their marketing mix.
The identity of the brands he will be competing for will be released in the very near future.
Pierre Runic has mainly competed in international karting series where he has accomplished more than 140 international race starts. During the last three years, Pierre has scored many races wins as well as winning the Rotax Max Sportstil Cup in the Former Yugoslav Republic of Macedonia twice and been a member of the exclusive Intrepid Drives Program.
He has also successfully qualified in two Rotax Max Grand Finals, what is seen as the recognized official World Championship in karting.
With preparation underway to have Runic ready for the first round of the series, this will show the growth potential of this young driver in what is now regarded as one of the most competitive International Touring Car series at this time to be involved in.
For more information contact:
Tel: +46(0)708 53 85 35
Auto racing – a powerful marketing vehicle
A recent quote from the US Auto Club FF2000 Media Guide:
”As a marketing vehicle, auto racing is a proven winner. No sport attracts more corporate sponsorship dollars. Car racing is an exciting, glamorous and unique marketing tool”
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Race events as a marketing platform
Many of the world’s leading companies use motorsport as a platform for marketing communications. Corporate sponsorship is a well-developed marketing tool with businesses making use of team sponsorship, event sponsorship, trackside advertising, and media programming support to create brand awareness among a targeted demographic. In today’s modern time’s motorsports are more than just a sport, it’s a lifestyle. This lifestyle influences the audience’s style, clothing they wear, brands they identify with and
The Motorsport audience is more likely to purchase products from sponsors that are directly supporting their favorite motorsport event, driver or race team. Of the estimated $3.2 billion spent on sports sponsorship last year, 25 percent was directed towards auto racing. Car racing is an exciting, glamorous, unique and marketing tool.”
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Last season, worldwide TV distribution reached 190 countries across dozens of TV networks, and more than 950 million viewers around the world watch the TCR-events.
The sponsor opportunity also offers a
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