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Pierre Runic interviewed by Phil Kinch

by PARTNERS, SPONSORING, TCR

2018 Pierre Runic Interview by Phil Kinch

I recently had the chance to speak with upcoming Swedish Motorsport talent Pierre Runic. Runic is a former Rotax Max Sportstil Cup Karting Champion who now is looking to take the next step in his career which is the move up to the TCR Series.

First of all Pierre, can you tell me a bit more about yourself?

“I’m a dedicated engineer, a beloved son, but a humble yet fearless person who have an ambition in becoming a top international professional race driver. I am highly motivated, doing everything with 110% effort,” explained Runic.

“I can’t be satisfied unless I’m pleased with my performance and that’s why I’ve become the perfectionist I am today. I love motor racing, and there is no other explanation more than I enjoy the feeling when driving on the edge. The adrenalin kick I get out of it means the world to me. The moment I put the helmet on, everything feels right.”

What are your hobbies outside of racing?

“I am very active outside of Motorsport. I love swimming, climbing, workout and tackling obstacle courses in my spare time. Another hobby I enjoy is filming, taking pictures and editing and use it for social media,” said the Swedish driver.

Photo Credit: Robin Kautto exclusively for RaceMedia.net

But most importantly, I like to spend time with my family. I’ve grown up in a big family that values time with each other, and I appreciate that a lot.”

What motivates you personally?

“While I was attending school with dreams of becoming a racing-car driver my father gave me a good lesson to learn,” explained Pierre.

“He said ‘Nothing comes easy in life, if you want to continue racing, then you need to show me that you can improve in school.’ From that day, I’ve been motivated to improve myself in everything I do !”


Can you explain why do you have chosen TCR Series competition for the next stage of your racing career?

”After a successful karting career, I need to take the next step, and the next logical step for me is in TCR Series competition.
It’s a very similar concept where you can race hard against drivers around the world on any given weekend in any country with so many series to choose from,”
said Runic.

“For up and coming drivers like myself, it’s a great chance to get into Touring Car racing at the Domestic level, before aiming to move on Regional and International level TCR competition. Some of the best tin-top drivers in the world are racing in TCR machinery, and I want to be up there with them.”

How did your association with RaceMedia begin?

“Niclas Johansson, The founder of RaceMedia and I have a long history that started at the beginning of my karting career. From time to time he worked with our kart racing team, 4WIN,” said the former Karting Champion.

“When he approached me many years later with this new venture regarding TCR Series Competition, I immediately like what I saw, and I signed up. The concept is a great way for a new driver to get a head start on the TCR-Platform and to reach out to many new potential sponsors.”

Explain the main advantages working with RaceMedia?

“The package I have with RaceMedia includes everything from connecting me with a team, research and validating sponsors to marketing, sales meetings, funding and finally a place on the grid in any of the TCR Series around the world,” explained Runic.

“All this is happening while I am still working as a full-time consulting engineer within the automotive sector.”

How are your plans proceeding for gaining support in 2018?

“Raising funds is always the hard part of securing a drive, and the workload for everyone involved has taken longer than we expected. Especially for a new driver like me who has no previous experience in TCR.”

“However, this is a long-term project for us. Many of the partners we are speaking to are already working towards helping put the 2019 budget in place. It’s possible that we might even get on the grid for 2-3 races during this year. Fingers crossed!”

RaceMedia have signed you up with Bas Koeten Racing for your TCR Series debut. Why do you think this is the best team for you?

“I know that Bas Koeten Racing is one of the best teams for me when I take the step up to touring car racing. They have a lot of experience in TCR Competition and compete in many different locations and series around the world.”

“Once I have the budget in place, I have been offered a shared drive in a couple of races in the 24H endurance series. With their vast experience and range of TCR machinery, I look forward to this opportunity.”

Finally, where do you see yourself in five years’ time?

”I see myself driving full time for one of the many TCR teams or even in the recently announced E-TCR series, collecting wins and podium places in one of the most competitive series around the world.”

Stay tuned on RaceMedia.net for more information about Pierre and his way to reach the TCR-World.

Phil Kinch, Official TCR Writer

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Photo Credit: Robin Kautto exclusively for RaceMedia.net

Photo Credit: TCR-Media