0044 (0)20 3289 9229 management@racemedia.net
RaceMedia Sponsor Campaign 2018 continues

RaceMedia Sponsor Campaign 2018 continues

RaceMedia Sponsor Campaign 2018

This week RaceMedia intensify our hunt for sponsors for the 2018 TCR season. We recently launched an ad campaign on LinkedIn and will keep up the momentum through other channels as well. During the winter we have had some close calls for full season sponsorships. However, close is not good enough, and it will not put any car on the grid for us. We need to get more potential clients in front of us to succeed. Therefore we have sharpened our offers and make them even more appealing and cost-effective. If you are a brand looking for a unique way of getting in contact with the European market we have the tools for you. The team shares we offer starts as low as 18 000 EUR per share!

For that amount, you will get visibility in both social media, on the racing car as well as on other printed and online media for up to 8 months. Compare that with the average ad-costs/day in some of the magazines or daily newspapers, and you will find that this will give you more for your money.

Read more about this here and download the full offers.

See you on the grid!

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

RaceMedia now a part of the Black Book Motorsport community

RaceMedia now a part of the Black Book Motorsport community

RaceMedia welcomes Black Book of Motorsport, as our latest partner.

Today we are happy to introduce and announce our latest partner, Black Book Motorsports who is another prestigious and well-chosen partner fitting perfectly into the growing network of professionals connected to RaceMedia. The Black Book is a SportsProMedia Ltd. brand with its base in London and has been in operation for since 2005 and is one of the leading players in the racing community.

The Black Book is also a highly regarded publication, an essential business tool throughout the racing industry and provides invaluable business insight from all of the leading motorsport series today. Here you can find revealing interviews from senior figures and comparisons between series that includes Formula One, Formula E, NASCAR, Indycar, WEC, WRC, WRX, DTM, MotoGP and more.

The Black Book allows us to access a hard-to-reach audience of successful, wealthy individuals within the tightly knit world of motorsport. RaceMedia will by this access have the opportunity to connect rising racing drivers with the big brands and make the entry into professional racing a little bit smoother. RaceMedia will work tightly together with Black Book to communicate RaceMedia´s unique business concept that does specialize within the TCR platform.

We firmly believe that the evolving TCR concept offers a unique environment for both new drivers, brands and rights holders. Our business model supports this and represents a new marketing platform for brands not necessarily use to the racing industry. Also, sponsors with a long experience of racing are our targets when the growth of TCR Series now has snowballed since it started back in 2005.
Niclas Johansson, RaceMedia

One of the ways RaceMedia will use in cooperation with Black Book Motorsports is to be a part of the yearly Black Book Motorsport publication. An essential business tool held in high regard by the broader motorsport industry distributed globally every April.

Peter Jones, Black Book Motorsport

 

Approximately 5,500 copies are distributed by mail to named subscribers – who is an exclusive and hard-to-reach audience of international motorsport Chief Executives, Sponsorship Directors, Circuit Heads and Senior Managers into the broader motorsport industry. Over 5,000 copies are distributed exclusively through partnerships, via track-side hospitality, and post-Grand Prix parties and sponsor events. Both routes ensure the publication ends up in the hands of influential industry decision makers.

 

 

As a media and channel partner, The Black Book Motorsport will fit perfectly within our high profile and feels like an actual soulmate with the same passion for racing as we have”

 

We would like to thank Black Book for recognizing RaceMedia as a resource for this unique community of racing professionals.

For more information:
RaceMedia.Net
Niclas Johansson
Tel: +46 (0) 708 53 85 35
Email: management@racemedia.net
www.racemedia.net

Black Book Motorsports
Peter Jones
Business Development Manager
+44 (0) 20 7549 3250
Email: pjones@blackbook.biz

Below an image from 2016 Black Book Forum in London and to the right a sample of The Black Book cover.

RaceMedia are now live at CCI Monaco News

RaceMedia are now live at CCI Monaco News

With the CCI agreement, RaceMedia will extend their market reach into a new market

After that RaceMedia signed on as a partner to CCI Monaco News we are now public on their web page at www.ccionline.wordpress.comWith their extensive network in the Mediterranean region and unmatched publishing platform, we believe that we will succeed in our efforts to reach our target audience among investors, luxury brands and others to market our rewarding race sponsor packages.

We are from now able to work closely with many of the top brands in the luxury segment and connected to the Mediterranean region. Through the CCI Partnership, we can also attend and contribute to the many exclusive and unique events they are organizing. Events like the MIPIM, Top Marques Monaco, Cannes Film Festival, F1 Grand Prix Monaco. The list also includes the Cannes Airshow, Cannes Lions, Cannes & Monaco Yacht Shows, ILTM Cannes, St Tropez Polo and on top of that their own CCI Investment Forum Cannes/Monaco.

CCI have a well-designed distribution/marketing system through electronic & hard copies used at all significant events mentioned above in the Riviera & Monaco area. CCl’s fully integrated award-winning social media connections will guarantee that this partnership will flourish and that RaceMedia´s long-term goals will be reached rather sooner than later.

CCI Riviera & Monaco Corporate Club gives us the very best, and most up to date coverage/audience available and makes them our leading international news/events distributor for the region.
As we said in earlier press releases, We are already very enthusiastic about this partnership and the CCI platform. Together with our media strategy and social media coverage we strive to set a new standard in communicating our sponsors and partners.

CCI Riviera & Monaco News is the media division of Corporate Club International Monaco SA which is an exclusive members club that enables RaceMedia to reach our target audience editorially, electronically & network at all the significant events in the Riviera & Monaco area.

CCI Riviera & Monaco News is the media division of Corporate Club International Monaco SA which is an exclusive members club that enables RaceMedia to reach our target audience editorially, electronically & network at all the significant events in the Riviera & Monaco area.

RaceMedia
Niclas Johansson
Tel: +46(0)708 53 85 35
Email: management@racemedia.net
www.racemedia.net

Below some samples of prestigious events that RaceMedia will use to put our brand in front of the right audience.

RaceMedia signes Ambassadors Agreement with CCI Monaco News

RaceMedia signes Ambassadors Agreement with CCI Monaco News

RaceMedia has now signed a RaceMedia Ambassadors Agreement with, CCI Monaco News in Monaco. With their extensive network in the Mediterranean region and unmatched publishing platform, we believe that they will succeed as a selected partner with RaceMedia. Their reach only with email marketing is well over 120 000+ individuals in the chosen segment, and that list is growing. They are also intimately connected to a range of exclusive events like MIPIM, Top Marques Monaco, Cannes Film Festival, F1 Grand Prix Monaco, Cannes Airshow, Cannes Lions, Cannes & Monaco Yacht Shows, ILTM Cannes, St Tropez Polo and their own CCI Investment Forum Cannes/Monaco to mention a few.

CCI have a well-designed distribution/marketing system through electronic & hard copies used at all significant events mentioned above in the Riviera & Monaco area. CCl’s fully integrated award-winning social media connections will guarantee that this partnership will flourish and that RaceMedia´s long-term goals will be reached rather sooner than later.

Combined with our database and global publishing network, we believe that the brand awareness, as well as the interest for RaceMedia´s projects and services, will be exceptional.

CCI Riviera & Monaco Corporate Club gives us the very best, and most up to date coverage/audience available and makes them our leading international news/events distributor for the region.

We are already very enthusiastic about the results so far and looking forward to matching this platform with our media strategy for the sponsors and partners.

CCI has also found a new sales/marketing partner in RaceMedia which we are looking forward to developing further. Through our unique network and audience, we will have excellent opportunities to win new media clients for the exclusive CCI services. We will actively promote all their services and events throughout several targeted areas and make their offer a part of our broader marketing service portfolio. Hopefully, we will find overlaps in our respective agreements and build a successful alliance that will help both parties thrive over time.

CCI Riviera & Monaco News is the media division of Corporate Club International Monaco SA which is an exclusive members club that enables RaceMedia to reach our target audience editorially, electronically & network at all the significant events in the Riviera & Monaco area.

RaceMedia
Niclas Johansson
Tel: +46(0)708 53 85 35
Email: management@racemedia.net
www.racemedia.net

RaceMedia featured in The Paddock Magazine

RaceMedia featured in The Paddock Magazine

Today RaceMedia was featured in The Paddock Magazine.

After have been contacted from one of the most prestigious motorsport magazines, The PADDOCK MAGAZINE, RaceMedia was given the opportunity to give some insights from our way of doing business in the racing industry. The Paddock Magazine is the only business publication in the motorsport industry. Now in its eighth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.

Influencers and opinion leaders look to The Paddock to discover the best products, services, and experiences through both editorial and advertising, offered to the high-end motorsports community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.


Creating racing celebrities

How is the world of representing motorsport drivers changing?

The part that’s changing most is the fact that the drivers today have to involve agencies of different kinds to reach out to their partners more often than ever. Previously it was the driver himself who was the “brand”, and if he or she was reasonably well-connected with local businesses, a racer could land a sponsorship deal relatively easy. Nowadays, the driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer. We see this happen over and over again and with our set of tools at Race Media, we like to ease up this process for everyone.

What part does social media play in your work with racing drivers?

We see a significant shift from traditional marketing to digital-based marketing in almost every area. One of our primary goals is to serve the motorsport industry with new and innovative tools for sponsor acquisitions and a way for both the team and the sponsors to measure what’s working or not. We, along with the modern business world, like to create influencers – the modern digital version of the mass media celebrity. Most of the Formula 1 drivers are such influencers and they use their fan base on social media to communicate all sorts of messages. The connected sponsors get a smooth ride – their brands are in good hands from start to finish.

The driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer.

Niclas Johansson

Before the social web, the only way to measure influence was fluffy television data, newspaper column inches, and box office revenue. Today the use of robots collating the data and telling us what and who is making ripples. These platforms state what content works as it is created, and shared, and online conversations are tracked.

Is Formula 1 still the highest aim for a young talent or is the situation changing and drivers find it better to pursue other series?

The massive cost development in all motorsport has made it even harder for any young talent to move on in his/her racing career. To compete in Formula 1, you obviously need so much more than just the money. The necessary steps up the racing ladder are getting bigger by the day. This is in terms of the money involved as well as in terms of the complexity in marketing, logistics, and the right connections. One refreshing exception from this development is the TCR concept. A series which we will specialize in and offer as a “launch pad” for promising drivers with or without a solid budget. Launched in 2015, the TCR International Series (www.tcr-series.com) proved to be an innovative competition that provides close and exciting racing while keeping the running costs under control. It’s a customer-oriented series that aims to offer realistic yet significant business opportunities to teams and manufacturers.

What’s most important in your work with RaceMedia at the moment?

Apart from getting our drivers out on the track racing for the best suitable team, we aim to form a dream team of influential digital marketers, global sales executives and hand-picked international business partners. Together we will then deliver the most innovative sponsor, management, and marketing platform for the racing business. RaceMedia.net is getting ready for the future in racing team marketing.


For further inquiries, please contact us by email at management@racemedia.net

RaceMedia
Niclas Johansson 

Tel: +46(0)708 53 85 35

Email: management@racemedia.net

RaceMedia seeks International Sponsor Executives (ISE)

RaceMedia seeks International Sponsor Executives (ISE)

RaceMedia seeks International Sponsor Executives (*ISE)
in a four-year race related branding project.

Background
RaceMedia is a communication service agency who have taken the best from our commercial and creative experience to offer a line of services specifically designed for rightsholders and global brands.

Our mission is to encourage rights holders to unlock greater value from their audiences and brand partnerships. We do this by providing a single point of entry into our global marketing network and give you access to top brands who are looking for attractive opportunities in sports and event.

We work as connectors between racing teams, drivers and rights holders.
Our platform is the fastest growing race series ever, the TCR-concept. Launched in 2015, the TCR International Series proved to be an innovatory Touring Car competition that provides close and exciting racing while keeping the running costs under control. Each event is made up of two sprint races in which 350bhp racing cars derived from the sporting versions of the production models clash in door-to-door fights.

Connect with more than 950 million TV viewers

Last season, worldwide TCR TV distribution reached 190 countries across dozens of TV networks, and more than 950 million viewers around the world watch the TCR-events. Our sponsor opportunity also offers a wide spread in various digital media platforms. With TCR-official TV distribution, who handles all race media production, as well as our media production we could say that we offer our sponsors a full coverage and endless opportunities for activations. Our sponsor’s message will reach their audience through dedicated websites, social networks, media partners in print.

RaceMedia seeks International Sponsor Executive (ISE) in a four-year race related branding project.
RaceMedia are growing and have the ambition to grow faster. Therefore we are looking for more people like us. We understand that we can only be successful when we have the best sales professionals. The ideal candidate for this position is someone who knows exactly which international partners he or she should approach to increase sales.

The candidates we are looking for is Senior Sales Executives who have extensive experience in closing deals at the highest corporate levels by applying all the digital communication tools of today and through face to face meetings.

With a very competitive commission structure, we are only looking for individuals who have experience within a high-pressure sales environment and who wants to work in an inspiring environment. Except for the commissions, our ISE´s will also accompany their clients to all international race events we participate in.

The focus is to build relationships with potential investors, close sponsor deals and to grow RaceMedia´s network of international partners. You will also contribute to the long-term growth of the business by developing new sponsor products, strategic retail partnerships, gaining new customer business with current RaceMedia products and managing established accounts.

The ISE role will suit someone well positioned and with strong connections preferably in PR-industry, financial, retail, media or in the Automotive sector. We are interested in applicants based in EU, USA, Asia and the Middle East. Preferably with significant experience within sponsoring and media sales.

The ideal candidate is someone who already works as an independent entrepreneur with a strong existing network of clients. You will hold a distinguished business and academic background or other comparable experience and have the ambitions to establish and develop our unique concept further.

Positions requirements

  • Expertise in the negotiation process
  • Professionalism and integrity
  • Ability to Meet Sales Goals
  • Negotiation Skills and Presentation Skills
  • Strong interpersonal skills and business relationship skills
  • Ability to communicate effectively, both orally and in writing
  • Flexibility, adaptability and strong initiative
  • Good judgment and “sense of the deal”
  • Ability to meet deadlines and work well under pressure
  • Self-starter with a proven ability to manage multiple priorities and to work independently
  • Develop New Business
  • Passionate, self-motivated, results driven mentality
  • Strong Problem Solving and Time Management Skills
  • Excellent Customer Service
  • A valid passport
  • Fluently in English, written and spoken
  • A second and third foreign language ability is a significant advantage.

Furthermore, you will have the following responsibilities:

  • To enter into new partnerships/contracts between the client and RaceMedia
  • To actively approach new customers and prospects
  • To administer all generated leads and contact information in our CRM system
  • To provide follow up on provided marketing information to leads, prospects, and customers
  • The follow up on leads, prospects, and customers after a race event or meeting with our brand
  • To maintain and develop relationships with existing customers by timely and comprehensive products and suggestions about new features
  • To be the first point of contact between the client and RaceMedia
  • To contribute to the collection of strategic market information to monitor competitors’ products and customer response.

For further inquiries, please contact us by email at management@racemedia.net

For more information contact:

RaceMedia
Niclas Johansson 

Tel: +46(0)708 53 85 35

Email: management@racemedia.net