0044 (0)20 3289 9229 management@racemedia.net
RaceMedia signes Ambassadors Agreement with CCI Monaco News

RaceMedia signes Ambassadors Agreement with CCI Monaco News

RaceMedia has now signed a RaceMedia Ambassadors Agreement with, CCI Monaco News in Monaco. With their extensive network in the Mediterranean region and unmatched publishing platform, we believe that they will succeed as a selected partner with RaceMedia. Their reach only with email marketing is well over 120 000+ individuals in the chosen segment, and that list is growing. They are also intimately connected to a range of exclusive events like MIPIM, Top Marques Monaco, Cannes Film Festival, F1 Grand Prix Monaco, Cannes Airshow, Cannes Lions, Cannes & Monaco Yacht Shows, ILTM Cannes, St Tropez Polo and their own CCI Investment Forum Cannes/Monaco to mention a few.

CCI have a well-designed distribution/marketing system through electronic & hard copies used at all significant events mentioned above in the Riviera & Monaco area. CCl’s fully integrated award-winning social media connections will guarantee that this partnership will flourish and that RaceMedia´s long-term goals will be reached rather sooner than later.

Combined with our database and global publishing network, we believe that the brand awareness, as well as the interest for RaceMedia´s projects and services, will be exceptional.

CCI Riviera & Monaco Corporate Club gives us the very best, and most up to date coverage/audience available and makes them our leading international news/events distributor for the region.

We are already very enthusiastic about the results so far and looking forward to matching this platform with our media strategy for the sponsors and partners.

CCI has also found a new sales/marketing partner in RaceMedia which we are looking forward to developing further. Through our unique network and audience, we will have excellent opportunities to win new media clients for the exclusive CCI services. We will actively promote all their services and events throughout several targeted areas and make their offer a part of our broader marketing service portfolio. Hopefully, we will find overlaps in our respective agreements and build a successful alliance that will help both parties thrive over time.

CCI Riviera & Monaco News is the media division of Corporate Club International Monaco SA which is an exclusive members club that enables RaceMedia to reach our target audience editorially, electronically & network at all the significant events in the Riviera & Monaco area.

RaceMedia
Niclas Johansson
Tel: +46(0)708 53 85 35
Email: management@racemedia.net
www.racemedia.net

RaceMedia featured in The Paddock Magazine

RaceMedia featured in The Paddock Magazine

Today RaceMedia was featured in The Paddock Magazine.

After have been contacted from one of the most prestigious motorsport magazines, The PADDOCK MAGAZINE, RaceMedia was given the opportunity to give some insights from our way of doing business in the racing industry. The Paddock Magazine is the only business publication in the motorsport industry. Now in its eighth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.

Influencers and opinion leaders look to The Paddock to discover the best products, services, and experiences through both editorial and advertising, offered to the high-end motorsports community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.


Creating racing celebrities

How is the world of representing motorsport drivers changing?

The part that’s changing most is the fact that the drivers today have to involve agencies of different kinds to reach out to their partners more often than ever. Previously it was the driver himself who was the “brand”, and if he or she was reasonably well-connected with local businesses, a racer could land a sponsorship deal relatively easy. Nowadays, the driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer. We see this happen over and over again and with our set of tools at Race Media, we like to ease up this process for everyone.

What part does social media play in your work with racing drivers?

We see a significant shift from traditional marketing to digital-based marketing in almost every area. One of our primary goals is to serve the motorsport industry with new and innovative tools for sponsor acquisitions and a way for both the team and the sponsors to measure what’s working or not. We, along with the modern business world, like to create influencers – the modern digital version of the mass media celebrity. Most of the Formula 1 drivers are such influencers and they use their fan base on social media to communicate all sorts of messages. The connected sponsors get a smooth ride – their brands are in good hands from start to finish.

The driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer.

Niclas Johansson

Before the social web, the only way to measure influence was fluffy television data, newspaper column inches, and box office revenue. Today the use of robots collating the data and telling us what and who is making ripples. These platforms state what content works as it is created, and shared, and online conversations are tracked.

Is Formula 1 still the highest aim for a young talent or is the situation changing and drivers find it better to pursue other series?

The massive cost development in all motorsport has made it even harder for any young talent to move on in his/her racing career. To compete in Formula 1, you obviously need so much more than just the money. The necessary steps up the racing ladder are getting bigger by the day. This is in terms of the money involved as well as in terms of the complexity in marketing, logistics, and the right connections. One refreshing exception from this development is the TCR concept. A series which we will specialize in and offer as a “launch pad” for promising drivers with or without a solid budget. Launched in 2015, the TCR International Series (www.tcr-series.com) proved to be an innovative competition that provides close and exciting racing while keeping the running costs under control. It’s a customer-oriented series that aims to offer realistic yet significant business opportunities to teams and manufacturers.

What’s most important in your work with RaceMedia at the moment?

Apart from getting our drivers out on the track racing for the best suitable team, we aim to form a dream team of influential digital marketers, global sales executives and hand-picked international business partners. Together we will then deliver the most innovative sponsor, management, and marketing platform for the racing business. RaceMedia.net is getting ready for the future in racing team marketing.


For further inquiries, please contact us by email at management@racemedia.net

RaceMedia
Niclas Johansson 

Tel: +46(0)708 53 85 35

Email: management@racemedia.net