Earlier this week RaceMedia did a series of marketing activities with one of our partners, GR8, gr8experience.com We did a set of photo-shoots using one of the most iconic sports cars Ferrari ever made, the F430 Scuderia Spider for an upcoming project launch later this year. Several activities will be done during the week, and after this, we will have an extensive portfolio of Ferrari F430.
GR8 is one of the most significant players in Europe as organizers of exclusive sports car events with Ferrari, Lamborghini, and McLaren as their primary car brands. As a marketing and promotion company, RaceMedia is both immensely proud and excited to have access to such brands during our expansion phase and, it means a lot for us. It all gives us more straightforward access to the decision makers/influencers and the marketing channels we strive to attract at the same time we develop our brand values.
RaceMedia is developing marketing solutions for brands, rightsholders, and professional race drivers, and our journey has just begun.
Interesting read about one of the most recognized car logos.
“The genesis of Ferrari’s leaping black stallion.”
Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from continuous market research and hundreds of iterations dreamed up by some savvy corporate-branding agency. The importance of a great logo and how it all started for Ferrari is an often told story. It’s still fascinating, and there is a lot to learn in developing a brand.
Many car logos are pretty straightforward with the first letter of the name of the automaker or something similar. However, Ferrari’s prancing horse has a whole story behind its creation. The logo, which is a black prancing horse on a yellow background, has a detailed and fascinating story which Enzo Ferrari told only one single time.
According to Ferrari, Papà Enzo took the logo from an image of a red horse painted on the fuselage of Count Francesco Baracca, an ace pilot in the Italian air force and a World War I hero. Enzo only ever spoke of the logo’s origin once. And this is what he had to say:
“In 1923, I met Count Enrico Baracca, the hero’s father and then his mother, Countess Paolina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.’
The horse was, and still is, black. And they added the canary-yellow background, which is the color of Modena [Enzo’s birthplace].
Francesco Baracca died in action, possibly after his airplane got shot by ground troops and crashed in a fiery mess. The reason Ferrari’s horse is black, not red, is because it was meant to be a symbol of mourning for the fallen pilot. It’s a touching detail, but one that the big PR machine of modern-day Ferrari chose to omit. Guess they don’t want anyone to hear Ferrari and think “death by burning vehicle.”
Fascinating true stories of the origin and molding of the prancing horse logo we see on all Ferrari cars for decades have to do with significant events that happened in 1932, when the Ferrari shield appeared for the first time on cars of the Scuderia racing team and also in 1947, when the prancing horse first appeared on the yellow background, and always with the Italian flag on the top. However, no longer within a shield, but in a rectangle with the initials “S” and “F,” replaced by the single word “Ferrari.” Thus, the Ferrari brand was born.
For more information contact:
Niclas Johansson, Founder – RaceMedia
Tel: +46 (0) 708 53 85 35