0044 (0)20 3289 9229 management@racemedia.net
Mishcon de Reya – Summer Reception

Mishcon de Reya – Summer Reception

Mishcon de Reya – Summer Reception

Mishcon de Reya – Summer Reception

On July the 4th RaceMedia was invited to London to meet some of the influencers within the motorsport business. The event was arranged in cooperation with one of our UK partners, Black Book Motorsports, and the prestigious international law firm, Mishcon De Reya.

The event was held in their London office at Africa House during the biggest motorsport event in the UK, the British Formula One Grand Prix in Silverstone.
We were introduced by our partner Peter Jones at Black Book Motorsports to a number of very interesting potential partners and sponsors and we are thrilled to start doing our follow up work with those. During the evening we had the opportunity to put Pierre on a racing simulator where he raced head to head with a former F1 driver Will Stevens. Will has been driving both for Caterham and Marussia in F1 and gave us a lot of insight of the many difficulties getting a budget in place to race on a competitive level. How did it go? Well, Will won eventually but Pierre did well despite his lack of practice in that kind of simulator. They raced Silverstone, a track unknown for Pierre. However, he is invited to challenge Will on another occasion.

Please check out the latest about Will Stevens here:
https://www.instagram.com/willstevens_/

About Mishcon De Reya:
They are based in London with offices in New York, Mishcon de Reya services an international community of clients and provides advice in situations where the constraints of geography often do not apply. The work they undertake is cross-border, multi-jurisdictional and complex.

Their clients are dynamic and sophisticated and they reflect that in their belief in challenging the conventional or accepted ways of working. They like to solve problems quickly and they fiercely guard their clients’ interests, recognizing the significant nexus between business affairs and personal affairs and the ways in which this affects their clients.

They appreciate the privilege of sitting alongside the clients as a trusted advisor. Building strong personal connections with their clients and their businesses is important to for them. It is for these reasons they say ‘It’s business. But it’s personal’.

Read more about Mishcon De Reya at:
https://www.mishcon.com/

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Peter Jones, Black Book Motorsports and Pierre Runic, RaceMedia

A Mishcon de Reya event photographer

Will Stevens and Pierre Runic, RaceMedia

London promotion – Brand Ambassador 2019

London promotion – Brand Ambassador 2019

London promotion – Brand Ambassador 2019

London promotion – Brand Ambassador 2019

Last week RaceMedia conducted a series of international promotion sessions and introductions in London with our first and assigned driver, Mr. Pierre Runic. This was the first activity in a series where we made a number of photo sessions with Pierre and partners in order to produce a broad selection of sample PR content with Pierre.

He is already working as a part-time model and driven by the significant interest he gets we look forward to matching him with suitable sponsors and brands. This is a part of our branding/launching campaign, both for Pierre as well as for RaceMedia. A series of film projects/vlogs are also underway and will be released soon. In these cases, we work with several well-known car brands/dealers and use Pierre as the driver and acting as the main character in the film. A sample from the first movie can be seen below. Please have a look!

Currently, we introduce the many partnership options that we offer to both national as well as international brands. Last weeks meetings in London was advantageous and forward-looking agreements where made getting us closer towards securing fundings for the TCR-season 2019.

With the public launch of Pierre Runic as one of our most significant assets, besides an already winning team, Bas Koeten Racing, RaceMedia believes that we will be reaching our financial goal in time for the next TCR-season.
Brands interested in using us/Pierre as a part of their overall marketing mix are more than welcome to contact us for an initial discussion about our marketing platform and the many B2B opportunities that we can provide.

Enjoy some of the imagery below from London with Pierre in action!

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Blackbook Motorsports 2018 – published

Blackbook Motorsports 2018 – published

Blackbook Motorsports 2018 – published

RaceMedia is in good company!

The annual edition of The Blackbook Motorsport 2018 is now published. The Blackbook is a SportsProMedia Ltd. brand who has its base in London and has been in operation since 2005. The well-distinguished media house is one of the leading players in the racing community.

The Blackbook is also a highly regarded publication, as it is an indispensable business tool throughout the racing industry and provides invaluable business insight from all of the leading motorsport series today. Here you can find revealing interviews from senior personalities and comparisons between the different racing series that includes Formula One, Formula E, NASCAR, Indycar, WEC, WRC, WRX, DTM, MotoGP and more.

The most significant reason for RaceMedia to be a part of the Blackbook Motorsport is the exposure and access to a hard-to-reach audience of successful, wealthy individuals within the tightly knit world of motorsport. RaceMedia will by this exposure have the opportunity to connect and promote new racing drivers with the big brands and make the entry into professional racing a little bit smoother. RaceMedia has been working tightly together with SportsPro and the people dedicated to the production of the book to communicate RaceMedia´s unique business concept that does specialize within the TCR platform.

Approximately 5,500 copies are distributed by mail to named subscribers – who is an exclusive and hard-to-reach audience of international motorsport Chief Executives, Sponsorship Directors, Circuit Heads and Senior Managers into the broader motorsport industry. Over 5,000 copies are distributed exclusively through partnerships, via track-side hospitality, and post-Grand Prix parties and sponsor events. Both routes ensure the publication ends up in the hands of influential industry decision makers.

We have already noticed an increased interest in our operation both from a growing web traffic and incoming calls and we are looking forward to stepping up our cooperation with SportsPro and Blackbook.

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Pierre Runic interviewed by Phil Kinch

Pierre Runic interviewed by Phil Kinch

Pierre Runic interviewed by Phil Kinch

2018 Pierre Runic Interview by Phil Kinch

I recently had the chance to speak with upcoming Swedish Motorsport talent Pierre Runic. Runic is a former Rotax Max Sportstil Cup Karting Champion who now is looking to take the next step in his career which is the move up to the TCR Series.

First of all Pierre, can you tell me a bit more about yourself?

“I’m a dedicated engineer, a beloved son, but a humble yet fearless person who have an ambition in becoming a top international professional race driver. I am highly motivated, doing everything with 110% effort,” explained Runic.

“I can’t be satisfied unless I’m pleased with my performance and that’s why I’ve become the perfectionist I am today. I love motor racing, and there is no other explanation more than I enjoy the feeling when driving on the edge. The adrenalin kick I get out of it means the world to me. The moment I put the helmet on, everything feels right.”

What are your hobbies outside of racing?

“I am very active outside of Motorsport. I love swimming, climbing, workout and tackling obstacle courses in my spare time. Another hobby I enjoy is filming, taking pictures and editing and use it for social media,” said the Swedish driver.

Photo Credit: Robin Kautto exclusively for RaceMedia.net

But most importantly, I like to spend time with my family. I’ve grown up in a big family that values time with each other, and I appreciate that a lot.”

What motivates you personally?

“While I was attending school with dreams of becoming a racing-car driver my father gave me a good lesson to learn,” explained Pierre.

“He said ‘Nothing comes easy in life, if you want to continue racing, then you need to show me that you can improve in school.’ From that day, I’ve been motivated to improve myself in everything I do !”


Can you explain why do you have chosen TCR Series competition for the next stage of your racing career?

”After a successful karting career, I need to take the next step, and the next logical step for me is in TCR Series competition.
It’s a very similar concept where you can race hard against drivers around the world on any given weekend in any country with so many series to choose from,”
said Runic.

“For up and coming drivers like myself, it’s a great chance to get into Touring Car racing at the Domestic level, before aiming to move on Regional and International level TCR competition. Some of the best tin-top drivers in the world are racing in TCR machinery, and I want to be up there with them.”

How did your association with RaceMedia begin?

“Niclas Johansson, The founder of RaceMedia and I have a long history that started at the beginning of my karting career. From time to time he worked with our kart racing team, 4WIN,” said the former Karting Champion.

“When he approached me many years later with this new venture regarding TCR Series Competition, I immediately like what I saw, and I signed up. The concept is a great way for a new driver to get a head start on the TCR-Platform and to reach out to many new potential sponsors.”

Explain the main advantages working with RaceMedia?

“The package I have with RaceMedia includes everything from connecting me with a team, research and validating sponsors to marketing, sales meetings, funding and finally a place on the grid in any of the TCR Series around the world,” explained Runic.

“All this is happening while I am still working as a full-time consulting engineer within the automotive sector.”

How are your plans proceeding for gaining support in 2018?

“Raising funds is always the hard part of securing a drive, and the workload for everyone involved has taken longer than we expected. Especially for a new driver like me who has no previous experience in TCR.”

“However, this is a long-term project for us. Many of the partners we are speaking to are already working towards helping put the 2019 budget in place. It’s possible that we might even get on the grid for 2-3 races during this year. Fingers crossed!”

RaceMedia have signed you up with Bas Koeten Racing for your TCR Series debut. Why do you think this is the best team for you?

“I know that Bas Koeten Racing is one of the best teams for me when I take the step up to touring car racing. They have a lot of experience in TCR Competition and compete in many different locations and series around the world.”

“Once I have the budget in place, I have been offered a shared drive in a couple of races in the 24H endurance series. With their vast experience and range of TCR machinery, I look forward to this opportunity.”

Finally, where do you see yourself in five years’ time?

”I see myself driving full time for one of the many TCR teams or even in the recently announced E-TCR series, collecting wins and podium places in one of the most competitive series around the world.”

Stay tuned on RaceMedia.net for more information about Pierre and his way to reach the TCR-World.

Phil Kinch, Official TCR Writer

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Photo Credit: Robin Kautto exclusively for RaceMedia.net

Photo Credit: TCR-Media

RaceMedia Sponsor Campaign 2018 continues

RaceMedia Sponsor Campaign 2018 continues

RaceMedia Sponsor Campaign 2018 continues

RaceMedia Sponsor Campaign 2018

This week RaceMedia intensify our hunt for sponsors for the 2018 TCR season. We recently launched an ad campaign on LinkedIn and will keep up the momentum through other channels as well. During the winter we have had some close calls for full season sponsorships. However, close is not good enough, and it will not put any car on the grid for us. We need to get more potential clients in front of us to succeed. Therefore we have sharpened our offers and make them even more appealing and cost-effective. If you are a brand looking for a unique way of getting in contact with the European market we have the tools for you. The team shares we offer starts as low as 18 000 EUR per share!

For that amount, you will get visibility in both social media, on the racing car as well as on other printed and online media for up to 8 months. Compare that with the average ad-costs/day in some of the magazines or daily newspapers, and you will find that this will give you more for your money.

Read more about this here and download the full offers.

See you on the grid!

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

RaceMedia now a part of the Black Book Motorsport community

RaceMedia now a part of the Black Book Motorsport community

RaceMedia now a part of the Black Book Motorsport community

RaceMedia welcomes Black Book of Motorsport, as our latest partner.

Today we are happy to introduce and announce our latest partner, Black Book Motorsports who is another prestigious and well-chosen partner fitting perfectly into the growing network of professionals connected to RaceMedia. The Black Book is a SportsProMedia Ltd. brand with its base in London and has been in operation for since 2005 and is one of the leading players in the racing community.

The Black Book is also a highly regarded publication, an essential business tool throughout the racing industry and provides invaluable business insight from all of the leading motorsport series today. Here you can find revealing interviews from senior figures and comparisons between series that includes Formula One, Formula E, NASCAR, Indycar, WEC, WRC, WRX, DTM, MotoGP and more.

The Black Book allows us to access a hard-to-reach audience of successful, wealthy individuals within the tightly knit world of motorsport. RaceMedia will by this access have the opportunity to connect rising racing drivers with the big brands and make the entry into professional racing a little bit smoother. RaceMedia will work tightly together with Black Book to communicate RaceMedia´s unique business concept that does specialize within the TCR platform.

We firmly believe that the evolving TCR concept offers a unique environment for both new drivers, brands and rights holders. Our business model supports this and represents a new marketing platform for brands not necessarily use to the racing industry. Also, sponsors with a long experience of racing are our targets when the growth of TCR Series now has snowballed since it started back in 2005.
Niclas Johansson, RaceMedia

One of the ways RaceMedia will use in cooperation with Black Book Motorsports is to be a part of the yearly Black Book Motorsport publication. An essential business tool held in high regard by the broader motorsport industry distributed globally every April.

Peter Jones, Black Book Motorsport

 

Approximately 5,500 copies are distributed by mail to named subscribers – who is an exclusive and hard-to-reach audience of international motorsport Chief Executives, Sponsorship Directors, Circuit Heads and Senior Managers into the broader motorsport industry. Over 5,000 copies are distributed exclusively through partnerships, via track-side hospitality, and post-Grand Prix parties and sponsor events. Both routes ensure the publication ends up in the hands of influential industry decision makers.

 

 

As a media and channel partner, The Black Book Motorsport will fit perfectly within our high profile and feels like an actual soulmate with the same passion for racing as we have”

 

We would like to thank Black Book for recognizing RaceMedia as a resource for this unique community of racing professionals.

For more information:
RaceMedia.Net
Niclas Johansson
Tel: +46 (0) 708 53 85 35
Email: management@racemedia.net
www.racemedia.net

Black Book Motorsports
Peter Jones
Business Development Manager
+44 (0) 20 7549 3250
Email: pjones@blackbook.biz

Below an image from 2016 Black Book Forum in London and to the right a sample of The Black Book cover.