Blackbook Motorsport Forum – 2018

Blackbook Motorsport Forum – 2018

Blackbook Motorsport Forum – 2018

Blackbook Motorsport Forum – 2018

On August the 21th RaceMedia took part of the annual Blackbook Motorsport forum in London. The Black Book Motorsport Forum is a premier event on the motorsport calendar and the only place to find teams, promoters, automotive manufacturers, sponsor brands and significant service providers from across global motorsports all under one roof discussing the future of the industry.

Pierre Runic and Niclas Johansson represented RaceMedia who is a full member of the Blackbook community. During the event, we manage to connect with several new potential partners and sponsors, a work that we do continuously.
This event where designed for C-level individuals, senior vice presidents, vice presidents, directors and heads of departments from international rights holders, brands, OEMs, circuits, federations and key services in motorsport.

The agenda was filled with interesting topics, trends and influential speakers from a variety of brands and areas. Among the many subjects, we learned the latest from sponsorship, activation strategies, new revenue opportunities when it comes to packaging and distributing digital content to mention a few.

This is why we find the Blackbook Motorsport Forum a must to attend if you like to stay on top in the evolving business of motorsports

  • The main reason to attend if you are a rights holder
    Gather actionable insights to help your organization innovate in a fast-changing industry
    Learn from key areas of motorsport whether leaders in technology, digital, brand strategy or Esports
    Inspire and build new relationships with over 250 industry peers and experts across 7 hours of networking time
  • This is why to attend if you are a service provider
    Get first-hand insight into the direction of the future of motorsport from those that run the show
    Understand the needs of promoters, teams, OEMs, brands and other service providers across a variety of areas
    Meet with over 250 industry leaders throughout the day to expand your network
    Be in with a chance to win full hospitality at a premium motorsport event
  • If you represent a brand/sponsor, you need to be here
    Best practices in aligning brand and corporate strategy to boost business performance.
    Build customer loyalty by achieving brand consistency in an age of digital transformation.
    Learn how to strengthen your brand identity to increase fan engagement
    Stand out from the crowd by building your brand’s social media presence
    Gather insights to help you innovate continuously with flawless timing and execution for maximum brand exposure.

Besides the ton of useful contacts and information, we gathered we also joined an exiting e-sport event. During the day the delegates could test drive some racing simulators. The circuit was Silverstone and the objectives to drive an F3 as fast as possible for a couple of laps.
Many tried, and the leaderboard shifted during the day. Pierre was on the top 5 most of the time, but at the end of the day, he was the fastest one. After Pierre’s semifinal, which he won, he earned the pole position in the final race. After some start incidents with another fast driver, he manages to chase his way up and finish the race on P3. A fun and an exciting part of the event and a taste of whats coming in the booming e-sport format.

We thank Peter Jones and his fantastic crew for a grand event and hope to be back next year even more involved as a partner.

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35


Pierre Runic, RaceMedia focusing hard to get the fastest lap time.

Pierre Runic and the prize ceremony. 3rd place, well done!

Intense moments from the e-sport event at Blackbook Forum

More than 300 delegates showed up at the annual forum

Niclas Johansson, RaceMedia take a closer look at last years F1 from Renault

One futuristic Formula E on display

Check out some of the highlights from this year Blackbook Motorsport Forum

RaceMedia featured in The Paddock Magazine

RaceMedia featured in The Paddock Magazine

RaceMedia featured in The Paddock Magazine

Today RaceMedia was featured in The Paddock Magazine.

After have been contacted from one of the most prestigious motorsport magazines, The PADDOCK MAGAZINE, RaceMedia was given the opportunity to give some insights from our way of doing business in the racing industry. The Paddock Magazine is the only business publication in the motorsport industry. Now in its eighth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.

Influencers and opinion leaders look to The Paddock to discover the best products, services, and experiences through both editorial and advertising, offered to the high-end motorsports community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.

Creating racing celebrities

How is the world of representing motorsport drivers changing?

The part that’s changing most is the fact that the drivers today have to involve agencies of different kinds to reach out to their partners more often than ever. Previously it was the driver himself who was the “brand”, and if he or she was reasonably well-connected with local businesses, a racer could land a sponsorship deal relatively easy. Nowadays, the driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer. We see this happen over and over again and with our set of tools at Race Media, we like to ease up this process for everyone.

What part does social media play in your work with racing drivers?

We see a significant shift from traditional marketing to digital-based marketing in almost every area. One of our primary goals is to serve the motorsport industry with new and innovative tools for sponsor acquisitions and a way for both the team and the sponsors to measure what’s working or not. We, along with the modern business world, like to create influencers – the modern digital version of the mass media celebrity. Most of the Formula 1 drivers are such influencers and they use their fan base on social media to communicate all sorts of messages. The connected sponsors get a smooth ride – their brands are in good hands from start to finish.

The driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer.

Niclas Johansson

Before the social web, the only way to measure influence was fluffy television data, newspaper column inches, and box office revenue. Today the use of robots collating the data and telling us what and who is making ripples. These platforms state what content works as it is created, and shared, and online conversations are tracked.

Is Formula 1 still the highest aim for a young talent or is the situation changing and drivers find it better to pursue other series?

The massive cost development in all motorsport has made it even harder for any young talent to move on in his/her racing career. To compete in Formula 1, you obviously need so much more than just the money. The necessary steps up the racing ladder are getting bigger by the day. This is in terms of the money involved as well as in terms of the complexity in marketing, logistics, and the right connections. One refreshing exception from this development is the TCR concept. A series which we will specialize in and offer as a “launch pad” for promising drivers with or without a solid budget. Launched in 2015, the TCR International Series ( proved to be an innovative competition that provides close and exciting racing while keeping the running costs under control. It’s a customer-oriented series that aims to offer realistic yet significant business opportunities to teams and manufacturers.

What’s most important in your work with RaceMedia at the moment?

Apart from getting our drivers out on the track racing for the best suitable team, we aim to form a dream team of influential digital marketers, global sales executives and hand-picked international business partners. Together we will then deliver the most innovative sponsor, management, and marketing platform for the racing business. is getting ready for the future in racing team marketing.

For further inquiries, please contact us by email at

Niclas Johansson 

Tel: +46(0)708 53 85 35


RaceMedia seeks International Sponsor Executives (ISE)

RaceMedia seeks International Sponsor Executives (ISE)

RaceMedia seeks International Sponsor Executives (ISE)

RaceMedia seeks International Sponsor Executives (*ISE)
in a four-year race related branding project.

RaceMedia is a communication service agency who have taken the best from our commercial and creative experience to offer a line of services specifically designed for rightsholders and global brands.

Our mission is to encourage rights holders to unlock greater value from their audiences and brand partnerships. We do this by providing a single point of entry into our global marketing network and give you access to top brands who are looking for attractive opportunities in sports and event.

We work as connectors between racing teams, drivers and rights holders.
Our platform is the fastest growing race series ever, the TCR-concept. Launched in 2015, the TCR International Series proved to be an innovatory Touring Car competition that provides close and exciting racing while keeping the running costs under control. Each event is made up of two sprint races in which 350bhp racing cars derived from the sporting versions of the production models clash in door-to-door fights.

Connect with more than 950 million TV viewers

Last season, worldwide TCR TV distribution reached 190 countries across dozens of TV networks, and more than 950 million viewers around the world watch the TCR-events. Our sponsor opportunity also offers a wide spread in various digital media platforms. With TCR-official TV distribution, who handles all race media production, as well as our media production we could say that we offer our sponsors a full coverage and endless opportunities for activations. Our sponsor’s message will reach their audience through dedicated websites, social networks, media partners in print.

RaceMedia seeks International Sponsor Executive (ISE) in a four-year race related branding project.
RaceMedia are growing and have the ambition to grow faster. Therefore we are looking for more people like us. We understand that we can only be successful when we have the best sales professionals. The ideal candidate for this position is someone who knows exactly which international partners he or she should approach to increase sales.

The candidates we are looking for is Senior Sales Executives who have extensive experience in closing deals at the highest corporate levels by applying all the digital communication tools of today and through face to face meetings.

With a very competitive commission structure, we are only looking for individuals who have experience within a high-pressure sales environment and who wants to work in an inspiring environment. Except for the commissions, our ISE´s will also accompany their clients to all international race events we participate in.

The focus is to build relationships with potential investors, close sponsor deals and to grow RaceMedia´s network of international partners. You will also contribute to the long-term growth of the business by developing new sponsor products, strategic retail partnerships, gaining new customer business with current RaceMedia products and managing established accounts.

The ISE role will suit someone well positioned and with strong connections preferably in PR-industry, financial, retail, media or in the Automotive sector. We are interested in applicants based in EU, USA, Asia and the Middle East. Preferably with significant experience within sponsoring and media sales.

The ideal candidate is someone who already works as an independent entrepreneur with a strong existing network of clients. You will hold a distinguished business and academic background or other comparable experience and have the ambitions to establish and develop our unique concept further.

Positions requirements

  • Expertise in the negotiation process
  • Professionalism and integrity
  • Ability to Meet Sales Goals
  • Negotiation Skills and Presentation Skills
  • Strong interpersonal skills and business relationship skills
  • Ability to communicate effectively, both orally and in writing
  • Flexibility, adaptability and strong initiative
  • Good judgment and “sense of the deal”
  • Ability to meet deadlines and work well under pressure
  • Self-starter with a proven ability to manage multiple priorities and to work independently
  • Develop New Business
  • Passionate, self-motivated, results driven mentality
  • Strong Problem Solving and Time Management Skills
  • Excellent Customer Service
  • A valid passport
  • Fluently in English, written and spoken
  • A second and third foreign language ability is a significant advantage.

Furthermore, you will have the following responsibilities:

  • To enter into new partnerships/contracts between the client and RaceMedia
  • To actively approach new customers and prospects
  • To administer all generated leads and contact information in our CRM system
  • To provide follow up on provided marketing information to leads, prospects, and customers
  • The follow up on leads, prospects, and customers after a race event or meeting with our brand
  • To maintain and develop relationships with existing customers by timely and comprehensive products and suggestions about new features
  • To be the first point of contact between the client and RaceMedia
  • To contribute to the collection of strategic market information to monitor competitors’ products and customer response.

For further inquiries, please contact us by email at

For more information contact:

Niclas Johansson 

Tel: +46(0)708 53 85 35