0044 (0)20 3289 9229 management@racemedia.net
Forza Ferrari & RM

Forza Ferrari & RM

Earlier this week RaceMedia did a series of marketing activities with one of our partners, GR8, gr8experience.com We did a set of photo-shoots using one of the most iconic sports cars Ferrari ever made, the F430 Scuderia Spider for an upcoming project launch later this year. Several activities will be done during the week, and after this, we will have an extensive portfolio of Ferrari F430.

GR8 is one of the most significant players in Europe as organizers of exclusive sports car events with Ferrari, Lamborghini, and McLaren as their primary car brands. As a marketing and promotion company, RaceMedia is both immensely proud and excited to have access to such brands during our expansion phase and, it means a lot for us. It all gives us more straightforward access to the decision makers/influencers and the marketing channels we strive to attract at the same time we develop our brand values.

RaceMedia is developing marketing solutions for brands, rightsholders, and professional race drivers, and our journey has just begun.

Interesting read about one of the most recognized car logos.
“The genesis of Ferrari’s leaping black stallion.”

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from continuous market research and hundreds of iterations dreamed up by some savvy corporate-branding agency. The importance of a great logo and how it all started for Ferrari is an often told story. It’s still fascinating, and there is a lot to learn in developing a brand.

Many car logos are pretty straightforward with the first letter of the name of the automaker or something similar. However, Ferrari’s prancing horse has a whole story behind its creation. The logo, which is a black prancing horse on a yellow background, has a detailed and fascinating story which Enzo Ferrari told only one single time.

According to Ferrari, Papà Enzo took the logo from an image of a red horse painted on the fuselage of Count Francesco Baracca, an ace pilot in the Italian air force and a World War I hero. Enzo only ever spoke of the logo’s origin once. And this is what he had to say:

“In 1923, I met Count Enrico Baracca, the hero’s father and then his mother, Countess Paolina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck.’
The horse was, and still is, black. And they added the canary-yellow background, which is the color of Modena [Enzo’s birthplace].

Francesco Baracca died in action, possibly after his airplane got shot by ground troops and crashed in a fiery mess. The reason Ferrari’s horse is black, not red, is because it was meant to be a symbol of mourning for the fallen pilot. It’s a touching detail, but one that the big PR machine of modern-day Ferrari chose to omit. Guess they don’t want anyone to hear Ferrari and think “death by burning vehicle.”

Fascinating true stories of the origin and molding of the prancing horse logo we see on all Ferrari cars for decades have to do with significant events that happened in 1932, when the Ferrari shield appeared for the first time on cars of the Scuderia racing team and also in 1947, when the prancing horse first appeared on the yellow background, and always with the Italian flag on the top. However, no longer within a shield, but in a rectangle with the initials “S” and “F,” replaced by the single word “Ferrari.” Thus, the Ferrari brand was born.

For more information contact:

Niclas Johansson, Founder – RaceMedia

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Mishcon de Reya, London

Mishcon de Reya, London

RaceMedia is proud to introduce a new member of our growing professional network and also our official legal advisor, the UK-based law firm Mishcon de Reya.

In RaceMedia´s line of complex business on the international arena, we early saw a demand for a reliable and well established legal partner, preferably with experience in both sponsorship and motorsports.


Through our media partners, Black Book Motorsports in London we were introduced to a perfect match. Mishcon de Reya is based in London with offices in New York, Mishcon de Reya services an international community of clients and provides advice in situations where the constraints of geography often do not apply. The work they undertake is cross-border, multi-jurisdictional and complex.

Mishcon de Reya has a dedicated Motorsport & Automotive Group.  Led by recognized motorsports expert, Peter Nunn, it acts for the major car marques, suppliers, distributors, dealers, Formula 1 teams, professional drivers and sponsors, as well as investors, private enthusiasts, and collectors of vintage cars.

The firm’s knowledge extends beyond the dynamic world of motorsport to cover the entire automotive sphere. The group advises on a broad spectrum of issues, from brand protection, corporate, commercial and competition, through to regulatory and compliance, restructuring and insolvency, employment, real estate, and dispute resolution.

Read more about Mishcon de Reya here or by contacting us below.

For more information contact:

Niclas Johansson, Founder – RaceMedia

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

or:

Peter Nunn, Legal Director – Mishcon de Reya
+44 20 3321 6768
Email: peter.nunn@mishcon.com

CORPORATE CLUB INTERNATIONAL, CCI Monaco

CORPORATE CLUB INTERNATIONAL, CCI Monaco

CORPORATE CLUB INTERNATIONAL, CCI Monaco

Through our renewed partnership agreement with CORPORATE CLUB INTERNATIONAL, CCI in Monaco, we have an exceptional digital and physical presence in Monaco and the neighboring regions.

Through CCI’s partner network, we continuously reach hundreds of thousands of potential fans and new partners. CCI also has the licenses to market and trade the undivided RaceMedia’s range of sponsor-related services and exclusive events. From 2019 we have renewed and will intensify our partnership with CCI and look forward to new exciting meetings and partners from Monaco and the Mediterranean region.

CCI Riviera & Monaco News is the leading International news & events source for the region. They are also Official Ambassadors to MIPIM, MIPTV, MIPCOM, and
Official Media Partners to the Cannes Film & Fashion Festival & Top Marques Monaco, F1 Grand Prix Monaco, Cannes Airshow, Cannes Lions, Cannes & Monaco Yacht Shows our own CCI Investment Forum Cannes/Monaco & selected leading International cultural events.

We also communicate through CCI Online´s database/membership/readership and reach 120,000 plus members on a regular basis. The individuals we can interact with through this channel is VIP’s, Company Presidents & CEO’s, Chief Financial Officers, Leading Conferences & Exhibitions, Fractional Ownership Shareholders, FBO’s & Yacht Clubs, Aircraft & Yacht Owners to mention a few.

From all above RaceMedia gets extensive coverage, which highlights, RaceMedia unique advantages and can establish ourselves as a valuable business and marketing partner.

For more information contact:

Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Brands below are samples of CCI´s vast partnership network who RM now have access to.

GR8, Great Experience ™, new strategic partner

GR8, Great Experience ™, new strategic partner

GR8, Great Experience ™, new strategic partner

RaceMedia is pleased to introduce one of our latest strategic business partners, GR8, Great Experience ™.
GR8 Experience ™ was founded in 2005 and is one of Europe’s most significant supplier of Ferrari and Lamborghini driving experiences. Since then, they have delivered over 150,000 unique experiences in perhaps the world’s most rewritten super sports cars.

With its long tradition of being the leading experience providers in the super sports car segment, GR8 Experience ™ can offer several types of exposures on their cars — everything from full-fledged design solutions to sharing designs with some well-matching brands.
The vehicles are available for various promotion campaigns and events in desired markets. The car brand they usually use is Lamborghini, Ferrari, McLaren, Koenigsegg, Nissan, Porsche, and Audi R8.

Some of the exclusive events planned for 2019 are the Lamborghini/Audi On Ice Driving Experience, which will be carried out in Sweden during late winter 2019.
Both of these are highly attended events for both wealthy individuals and well-known brands/companies from around the world — an excellent tool to use to reward VIP customers or to offer their staff an unforgettable experience. They will also be able to provide participation in their premium event Drive & Dine, the week after F1 GP in Monaco. 
Lots of driving in super sports cars including test runs of the RMs Audi RS3 EventCar as well as exceptional food & beverage in Europe’s most exclusive environment. 

The company’s presence on all digital platforms is continuously increasing. At more significant events with partners, the media reach goes further, and they generate typically up to 6 million social views only in the Scandinavian markets.

We dare to say that GR8 Experience is among the most trustworthy and unique driving experience companies in Europe. On an event day, they deliver driving experiences for about 200 people in their Ferraris and Lamborghinis. Through their new partnership with RM, they can also offer the unique Audi RS3 LMS EventCar experiences to their customers. Experiences and exposure opportunities they are alone in the world to deliver.

RaceMedia and GR8, Great Experience ™ will cooperate in everything from livery design, digital campaigns, and physical events together with world brands and develop new and innovative platforms for razor-sharp marketing.

For more information about GR8, Great Experience check this link.

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Design samples on our Audi RS3 LMS Event

Blackbook Motorsport Forum – 2018

Blackbook Motorsport Forum – 2018

Blackbook Motorsport Forum – 2018

On August the 21th RaceMedia took part of the annual Blackbook Motorsport forum in London. The Black Book Motorsport Forum is a premier event on the motorsport calendar and the only place to find teams, promoters, automotive manufacturers, sponsor brands and significant service providers from across global motorsports all under one roof discussing the future of the industry.

Pierre Runic and Niclas Johansson represented RaceMedia who is a full member of the Blackbook community. During the event, we manage to connect with several new potential partners and sponsors, a work that we do continuously.
This event where designed for C-level individuals, senior vice presidents, vice presidents, directors and heads of departments from international rights holders, brands, OEMs, circuits, federations and key services in motorsport.

The agenda was filled with interesting topics, trends and influential speakers from a variety of brands and areas. Among the many subjects, we learned the latest from sponsorship, activation strategies, new revenue opportunities when it comes to packaging and distributing digital content to mention a few.

This is why we find the Blackbook Motorsport Forum a must to attend if you like to stay on top in the evolving business of motorsports

  • The main reason to attend if you are a rights holder
    Gather actionable insights to help your organization innovate in a fast-changing industry
    Learn from key areas of motorsport whether leaders in technology, digital, brand strategy or Esports
    Inspire and build new relationships with over 250 industry peers and experts across 7 hours of networking time
  • This is why to attend if you are a service provider
    Get first-hand insight into the direction of the future of motorsport from those that run the show
    Understand the needs of promoters, teams, OEMs, brands and other service providers across a variety of areas
    Meet with over 250 industry leaders throughout the day to expand your network
    Be in with a chance to win full hospitality at a premium motorsport event
  • If you represent a brand/sponsor, you need to be here
    Best practices in aligning brand and corporate strategy to boost business performance.
    Build customer loyalty by achieving brand consistency in an age of digital transformation.
    Learn how to strengthen your brand identity to increase fan engagement
    Stand out from the crowd by building your brand’s social media presence
    Gather insights to help you innovate continuously with flawless timing and execution for maximum brand exposure.

Besides the ton of useful contacts and information, we gathered we also joined an exiting e-sport event. During the day the delegates could test drive some racing simulators. The circuit was Silverstone and the objectives to drive an F3 as fast as possible for a couple of laps.
Many tried, and the leaderboard shifted during the day. Pierre was on the top 5 most of the time, but at the end of the day, he was the fastest one. After Pierre’s semifinal, which he won, he earned the pole position in the final race. After some start incidents with another fast driver, he manages to chase his way up and finish the race on P3. A fun and an exciting part of the event and a taste of whats coming in the booming e-sport format.

We thank Peter Jones and his fantastic crew for a grand event and hope to be back next year even more involved as a partner.

For more information contact:
Niclas Johansson

Tel: +46 (0) 708 53 85 35

Email: management@racemedia.net

Pierre Runic, RaceMedia focusing hard to get the fastest lap time.

Pierre Runic and the prize ceremony. 3rd place, well done!

Intense moments from the e-sport event at Blackbook Forum

More than 300 delegates showed up at the annual forum

Niclas Johansson, RaceMedia take a closer look at last years F1 from Renault

One futuristic Formula E on display

Check out some of the highlights from this year Blackbook Motorsport Forum

RaceMedia featured in The Paddock Magazine

RaceMedia featured in The Paddock Magazine

Today RaceMedia was featured in The Paddock Magazine.

After have been contacted from one of the most prestigious motorsport magazines, The PADDOCK MAGAZINE, RaceMedia was given the opportunity to give some insights from our way of doing business in the racing industry. The Paddock Magazine is the only business publication in the motorsport industry. Now in its eighth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.

Influencers and opinion leaders look to The Paddock to discover the best products, services, and experiences through both editorial and advertising, offered to the high-end motorsports community. Paddock Magazine’s influence and leadership shine even further in signature issues such as 100 Most Powerful People in Formula 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.


Creating racing celebrities

How is the world of representing motorsport drivers changing?

The part that’s changing most is the fact that the drivers today have to involve agencies of different kinds to reach out to their partners more often than ever. Previously it was the driver himself who was the “brand”, and if he or she was reasonably well-connected with local businesses, a racer could land a sponsorship deal relatively easy. Nowadays, the driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer. We see this happen over and over again and with our set of tools at Race Media, we like to ease up this process for everyone.

What part does social media play in your work with racing drivers?

We see a significant shift from traditional marketing to digital-based marketing in almost every area. One of our primary goals is to serve the motorsport industry with new and innovative tools for sponsor acquisitions and a way for both the team and the sponsors to measure what’s working or not. We, along with the modern business world, like to create influencers – the modern digital version of the mass media celebrity. Most of the Formula 1 drivers are such influencers and they use their fan base on social media to communicate all sorts of messages. The connected sponsors get a smooth ride – their brands are in good hands from start to finish.

The driver might end up worrying about chasing sponsors, coming up with pitches, making presentations and attending endless meetings, this way missing the overall goal – becoming a better racer.

Niclas Johansson

Before the social web, the only way to measure influence was fluffy television data, newspaper column inches, and box office revenue. Today the use of robots collating the data and telling us what and who is making ripples. These platforms state what content works as it is created, and shared, and online conversations are tracked.

Is Formula 1 still the highest aim for a young talent or is the situation changing and drivers find it better to pursue other series?

The massive cost development in all motorsport has made it even harder for any young talent to move on in his/her racing career. To compete in Formula 1, you obviously need so much more than just the money. The necessary steps up the racing ladder are getting bigger by the day. This is in terms of the money involved as well as in terms of the complexity in marketing, logistics, and the right connections. One refreshing exception from this development is the TCR concept. A series which we will specialize in and offer as a “launch pad” for promising drivers with or without a solid budget. Launched in 2015, the TCR International Series (www.tcr-series.com) proved to be an innovative competition that provides close and exciting racing while keeping the running costs under control. It’s a customer-oriented series that aims to offer realistic yet significant business opportunities to teams and manufacturers.

What’s most important in your work with RaceMedia at the moment?

Apart from getting our drivers out on the track racing for the best suitable team, we aim to form a dream team of influential digital marketers, global sales executives and hand-picked international business partners. Together we will then deliver the most innovative sponsor, management, and marketing platform for the racing business. RaceMedia.net is getting ready for the future in racing team marketing.


For further inquiries, please contact us by email at management@racemedia.net

RaceMedia
Niclas Johansson 

Tel: +46(0)708 53 85 35

Email: management@racemedia.net